How much does a billboard cost?
How much does a billboard cost or how much does it cost to advertise on a billboard? This is one of the first questions they ask us when they contact us.
The cost of a billboard is dependent on several factors such as the size of the billboard (4x3m, 8x3m, 10x5m, 21x5m and 32x5m), the type of lighting (whether it has lighting, network lighting or photovoltaic, LED), the structure, the period of the campaign and, what for us is the biggest differentiator, the location, whether it is in a place with a lot of traffic or less traffic.
In addition to all these factors, the medium allows for bolder image proposals. When we talk about bolder image proposals, we are talking in particular about billboards or monoposts in which the advertising/content goes outside the standard format. For example, we can mention the case of a client in which his activity is linked to the animal world. In this case and for a campaign with greater impact, the client chose to place an animal's head outside the standard area of the billboard. This "break" with the original format of the structure makes the image more memorable and unique. The type of communication that breaks with the standard billboard format we call Addon. The Addon is like an addition to the standard billboard format.
Another example of price variation factors for billboards is the lighting in the image itself. We can highlight the example of a client in the automotive area. This client's image consisted of a vectorized image of a car. For communication to have more impact at night, two LED lighting strips were added to simulate the vehicle's front optics. Especially at night, this communication had a strong impact and the message was conveyed in a creative way.
Smaller billboards - 4x3m - are usually placed in urban centers and are closer to customers or potential customers, and have a lower value than larger billboards.
The larger billboards - 10x5m for example - are billboards that are generally located on Highways and Expressways. Due to their size, these billboards give greater impact and visibility to potential customers.
Due to all these constraints, answering the question "How much does a billboard cost?" we are unable to give a direct answer.
If you want to know how much a billboard costs or how much it costs to advertise on a billboard contact us.
We have a commercial team that presents you with our Premium Outdoor and Monopost network, availability, recommends the best location to obtain the greatest impact as well as the most suitable period of the campaign to communicate on Outdoor or Monopost.