Does Billboard Advertising boost your activity or event?

One of the questions we are asked on a regular basis is whether billboard advertising boosts your activity or event.

Before responding specifically to the question of whether billboard advertising boosts your activity or event, it is worth explaining what billboard advertising is as well as its benefits.

The concept of billboard advertising can be understood in several ways. However, the most coherent concerns billboard communication, normally in public spaces and in some cases in private cases, with the main objective of conveying a message to the public that is understood to be a potential consumer or user of the good, service, event that is being communicated.

To do Billboard Advertising you need means – Billboard. Billboard is the means that brings communication closer to your audience. Depending on how close you are to your audience, these can vary in size. As a rule, 4x3m or 8x3m billboards are located in Urban Centers. Billboards advertising measuring 8x3m, 10x5m, 21x5m, 32x5m are located on Motorways and Expressways. Billboard gives communication an even greater impact, making it even more memorable.

When we analyze a new location to place a Billboard, one of the factors we take into account, so that our clients have the highest possible return on investment, is traffic – the number of people and vehicles that pass by the Billboard. Locations with higher traffic allow communication to reach as many people as possible on a daily basis.

Being one of the oldest means of communication, it is extremely effective as it is present 24 hours a day, 7 days a week, 365 days a year, within everyone's reach, in addition to impacting the message quickly and directly. This last factor is very relevant since people's attention is increasingly reduced.

Billboard is a proximity medium that remains in consumers' minds and should be considered to boost your activity or event. It gives your activity, event, brand or product greater visibility and recognition. When communicating on a billboard or monopost, doing billboard advertising, in addition to transmitting the message you have defined, you are creating opportunities for engagement and sales.

For these reasons,if you want to boost your activity or event, advertising in Billboard must be considered.

Billboard advertising boosts your activity or event.

For billboard advertising to boost your activity or event consult us.