OOH. What does OOH mean?

OOH are the abbreviations of the words Out Of Home. In practice OOH is Billboard Advertising or Outdoor Communication.

OOH or Out Of Home refers to all means of communication or billboard/outdoor advertising outside the home.

With the progressive increase in traffic on motorways, expressways (data from the Mobility and Transport Institute) as well as in cities, communicating or advertising in OOH makes more and more sense, as this way the communication of brands, products, services or events is closer to customers.

With this greater proximity between brands and customers, communicating in OOH is increasingly a bet for brands that want to get closer to their audiences.

To communicate in OOH (Out of Home) you have at your disposal several means or formats that differ between Billboard, Single Post, Poster, Billboards, Luminous Signs, Digital Out Of Home, Digital Panels, Rotating Panels, Gables or Facades. These are the main OOH means for billboard communication, however, there are others that are less relevant and with little or minimal return on investment for those who advertise.

Among the various OOH media for billboard outdoor communication or outdoor advertising, the ones we dedicate ourselves with the greatest focus, due to their added value for clients who want to have the greatest return on their investment, are Outdoor, Gables and Facades.

Billboard Communication has a relatively low cost for those who want to advertise when compared to other means of communication. Although the investment presented to the client who intends to communicate on Outdoor and Monoposte may seem high, if you carry out a financial analysis you will find that if you compare the number of customers, or potential customers, who had access to the advertisement on Outdoor or Monoposte, the cost of communication is much lower per customer, or potential customer, than in the different alternatives to the media. Billboard advertising provides a very interesting ROI (return on investment).

In short, if a company, institution or organization wants to communicate with its customers, partners, friends, stakeholders, users or the general public, wants to have greater cost control, having a low cost per view of its campaign, OOH communication through Outdoor, Monoposte or Empena communication is the most assertive decision. Now you know the meaning of OOH – Out of Home, in the context of outdoor advertising or outdoor communication, as well as some of the aspects of communication in OOH Out of Home, namely in Outdoor communication or Monopole Communication.

If you want to communicate in OOH Out Of Home consult us here to be your partner in Billboard Outdoor Communication.